Tettau/Munich, October 18, 2021. Cosmetic Business in Munich, the most important cosmetics trade fair in Germany, will take place from October 20-21. Gerresheimer will be showing the latest product launches, including exclusive creations in PCR and opal glass, at Stand B09 in Hall 1. Gerresheimer also presents the latest developments in sustainable and innovative product solutions for cosmetics packaging.
Glass is a fascinating material which can be designed and decorated in an impressively wide variety of ways, making it an integral part of attractive product presentation. "The packaging of a cosmetic product has a major influence on the purchase decision and must reflect the identity of a brand. In addition to an expressive look and feel, however, our customers are attaching increasing importance to the sustainability of the chosen packaging," says Jürgen Grasel, Director Sales Cosmetics Europe Moulded Glass. Gerresheimer supports customers from the idea through to production in the development of aesthetic packaging designed according to ecological criteria.
Sustainable packaging design
Consumers are increasingly taking sustainability aspects into account in their purchasing decisions. The cosmetics industry is a pioneer in sustainable development. At Cosmetic Business, Gerresheimer displays attractive glass flacons and jars made of post-consumer recycled (PCR) glass as well as weight reduced EcoDesign variants.
Expansion of the portfolio to include tubular glass packaging
Gerresheimer now also offers packaging solutions made of tubular glass. These include, for example, perfume samplers or vials for product miniatures or small packaging units such as high-potency serums. Also possible are various ampoules and tubular packaging for liquid or semi-liquid color cosmetics, for example mascara. These can be finished to match the brand identity. The possibilities range from printing, lacquering, mat treatments to metallization.
